Target group and offer positioning

3 star Atrium Hotel is located in the Wałbrzych Special Economic Zone, which makes it a destination mainly for business customers. Therefore, from the beginning of our marketing activities we has been aiming for this group of people.

Particular market differentiator (in the whole country), which are baseball fields, will be perfect in this case as a place to network for business customers. We already can picture this – after the conference or training they will be spending their afternoon on carefree, yet sophisticated team play … we cannot wait!