Report from the conference “SPA @ Hotel 2012” at the Worldhotel Exhibition 2012

Conference “The Spa @ Hotel 2012” was for people who want to acquire knowledge of the hotel spa market. And was initiated by the European Spa Foundation Spa with exhibitions organizer – WorldHotel. Jean-Guy de Gabriac attended as a special guest, well known as a spa consultant, who showed up purely for this event to share his knowledge and many years of experience.

During the three-day stay in Poland, Jean-Guy de Gabriac gave several interviews and as a mystery client visited two spas – Tuan Day Spa in Józefosław and Spa For You in Warsaw. The consultant was very happy with his stay in both places. He stressed the professionalism of the staff performing treatments and their positive attitude to the customer. In Tuan Day Spa he enjoyed Thai massage and facial treatment, while in Spa For You he was treated by massage mix created especially for him. It is one of the everyday practices of this resort – treatments are tailored to your needs – which is its great advantage.

During the divided into three panels conference attendees had an opportunity to learn how to design and manage a spa in order to gain the desired profits, how to manage staff to meet the expectations of customers and carry out their tasks with passion and how to run an effective email marketing to reach out to a group of customers with relevant information that will not go to the spam or bin. There were also presented results of the first spa hotel market research in Poland, which showed what are the opportunities and offers of spas in our country. The study was performed by the European Spa Foundation Spa in collaboration with the Academy of Tourism and Hotel Management in Gdansk.

The conference, alongside Jean-Guy de Gabriac was also attended by leading Polish spa industry and marketing experts: Anita Bajdalska (owner of Manager Spa and certified Spa manager ISPA), Anna Koreńczuk (director of Spa & Wellness postgraduate studies in Academy of Tourism and Hotel Management in Gańsk, www.spa-info.pl expert), Arkadiusz Dawidowski (vice president of ForSpa, spa market consultant, author of concepts of spa facilities – including: Czarny Potok Hotel), Arkadiusz Widawski (senior executive editor „Online Marketing Polska”) and Mirosław Włosik (co-founder and partner of Hotel Consulting Group).

The conference attracted more than 60 people from all over the country, who managing, work or design spa.

In the photo from left to right:

Paweł Polka (Member of the Foundation Board, CEO and publisher of Comfortum “SPA Info”);

Jean-Guy de Gabriac (CEO and founder of Tip Touch International, one of the most famous spa consultants in the world. Lecturer at many international spa congresses and conferences in Paris, London, Lisbon, Istanbul, Monaco, Budapest and Prague. In 2010-2011, he conducted workshops on spa certification program management at the Ecole Hoteliere de Lausanne (Switzerland). Among his clients there are the biggest beauty brands such as: Académie Scientifique de Beauté, Espace Payot, Kérastase, Lancôme, Shiseido, Valmont and prestigious spa facilities around the world. Active member of the International Spa Association (USA), Label Spas de France, AFNOR (member of the committee of experts that developed French spa standards), Green Spa Network);


Monika Dawidowska (founder of European Spa Fundation, president of ForSpa);

Anna Koreńczuk (member of the Fundation Board, lecturer at the Academy of Tourism and Hotel Management in Gdańsk and president of Brainstore, owner of Spa Profeo Consulting and www.podarujspa.pl);

Anita Bajdalska (member of the Fundation Board, owner of Manager Spa, certified Spa manager ISPA);


Mirosław Włosik (specialist in the field of marketing and management; co-founder and partner of Hotel Consulting Group and hcg investment);

Arkadiusz Widawski (editor-in-chief of the first magazine devoted to marketing on the Internet – „Online Marketing Polska”, consultant for e-marketing, founder of e-marketing conferences);


Arkadiusz Dawidowski (president of European Spa Fundation, vicepresident of ForSpa, spa market consultant, author of many spa facilities concepts, including Głęboczek Vine Resort & Spa, Czarny Potok Hotel, Podkowa Waters Spa).