Description of the implementation
Skarbimierz (Opole Voivodeship) is a village belonging to the one of the finest in Europe Special Economic Zones. Wałbrzych SEZ “INVEST-PARK” was placed in the 4th place in Europe and in the 22nd in the entire World from among 600 SEZs analyzed by the “fDi Magazine” of the Financial Times. Hence, no one is surprised that a group of investors decided to open a business hotel in such a great location. However, in determining the success of the entire project they turned for help to the HCG in the pre-open activities.
We were assigned the following works:
- developing a strategy for the promotion
- market positioning
- development of sales offer
- marketing plan and advertising
- staff recruitment
The next step, which is to be a continuation of our successful cooperation with the investor will be opening and management of the facility in the first months of its operation.
Be our guest in the second quarter of 2014.